Collection: Men Grooming

Say hello to the game-changer in beard grooming! SARU's Beard Serum is packed with all-natural ingredients like basil, thyme, and black seed oil that work wonders in softening, conditioning, and taming those flyaways. Plus, our unique blend of essential oils leaves your beard smelling fantastic! Fast-absorbing and non-greasy, it's the perfect addition to your beard care routine. Time to shine with SARU. Struggling with dry skin and knicks and cuts every time you shave? Did you know dry skin is 80% more prone to razor bumps and cuts? Ensuring your skin is hydrated, moisturized and can help prevent ingrown hairs, razor bumps, and beard itching significantly. Our Beard balm is formulated to be deeply moisturizing and conditioning to help you grow your beard and have smooth, supple, and bump-free skin.